Why E-commerce should be the next step for your business

E-commerce offers your business a whole range of opportunities, from brand growth to increasing your products range and generating more sales.

E-commerce is one of the fastest evolving industries in South Africa, not only in terms of technology, but also user expectations. From startups to global brands, there are a number of companies that can benefit from providing an online shopping environment that drives customer satisfaction.

Last year, total E-commerce revenue in South Africa was estimated at over R37 Billion by Statista.com and amongst our own clients, we’ve seen continued growth and financial success. Today’s customers are focused on convenience, while businesses are always striving to get the competitive edge. E-commerce is the perfect solution.

E-commerce influences purchasing decisions

Your website is your showroom, where customers can research your product and see all the reasons it is right for them. Now imagine they could purchase that perfect product with just a click of the button. A well-designed E-commerce site can influence purchasing decisions by showcasing your product at its best, and making it easy to take action and make a purchase.

E-commerce can broaden your brand

E-commerce is an ideal way you can take your brand from a traditional brick and mortar store to an innovative, well-loved brand. By offering great products 24 hours a day, your business can be the home of your products and the general home of your business. An E-commerce site allows you to expand your product ranges without having to worry about moving locations or the financial implications of growing a traditional store. It might even give you the potential of expanding your business globally if you so desire.

E-commerce is cost effective

The capital required to start an E-commerce business is far less than that of opening a physical location. There are fewer permits and licenses required, not to mention savings on utility bills. The headache of choosing just the right location is also removed. In fact, E-commerce can actually decrease your cost of doing business, especially when you consider the reduction of labor costs in many areas, including: document preparation, reconciliation, mail preparation, telephone calling, data entry, overtime and supervision expenses.

E-commerce is great for product testing and gathering customer feedback

You might want to test the waters with a limited line of merchandise and analyze your success. With an E-commerce site, as the initial products sell, you will be able to expand your merchandise offerings. Customers can also express their opinion about what they like, or don’t like, about your website, services and product offerings. Suggestions for improvement, polls, questionnaires and feedback forms can easily be incorporated into your site. Having data on consumers and their purchases will give you a jump-start on conducting market research both efficiently and inexpensively.

E-commerce can be a win-win solution for both consumers and businesses. You have the potential to create loyal customers, increase sales revenue, decrease expenses and broaden your reach. If you’d like to find out more about the benefits of E-commerce contact Raw Web Development at info@rawwebdevelopment.co.za