SEO stands for Search Engine Optimisation and is a word that gets thrown around a lot by all web developers and marketing companies.
The most important thing for any website or business, is that you want to be found when people search for you online. Being on the first page search results is always first prize.
SEO is a long-term process but is ultimately the most effective search result there is. Appearing on the first page of Google, without having to pay to be there, bridges the trust gap between consumers and businesses. This gives you the opportunity to be found and clicked on as many times as you want without being limited to a budget (as with Google ads). The goal is to get your websites listing onto the first page of the search engine results page (SERP), the most important in South Africa being Google.
No company or specialist can promise you first place position on Google (without paying for Google ads) and if they do, run for the hills! SEO offers a visible and effective search presence leading to a considerable increase in traffic to your website, increase of sales, profitability, and ROI (return on investment) for our clients.
For more information or tips, contact us or visit our website and facebook page.
Author: Jason Rinquest (Digital Marketing Specialist at RAW Web Development)