What is Search Engine Optimisation?

Find out how your website can attract more visitors as it climbs the Google ranks.

So what is SEO? Search Engine Optimisation are methods used to improve search engine rankings.
Developing an SEO strategy for your business can help draw consumer traffic to your website as well as
grow your sales and revenue. Here’s some information to help you understand search engines, such as
Google, and how they rank and place websites.

Onsite and offsite SEO, otherwise known as on-page and off-page SEO, are the two main components of
the search engine optimization (SEO) process. In order to ensure exposure, increase search engine
results and higher rankings, you need to understand the difference between the two and how to utilize
them better.

Onsite SEO

In simple words this means adjusting certain elements on your website so that search engines are able
to crawl and understand the content and structure of your website. In short, it’s the process of making
your website search engine friendly.
The more information and data they can get from your site, the greater your chances of ranking higher
in their index. Onsite SEO should be the first step you take to improving your websites performance.

Offsite SEO

Off Site SEO refers to actions you can take to promote your website on the web (besides advertising). In
search results, Google displays links to pages it considers relevant and authoritative. In order to be
viewed as an authoritative site, Google measures the number of quality links from other web pages. This
involves writing content people find useful because useful content is shared in blogs, twitter feeds,
Facebook posts and more.
Quality content that can be shared and linked back to you site, as well as social media marketing, are
two of the most commonly used offsite SEO methods.

Local SEO

Along with onsite and offsite SEO, another key component is Local SEO. This focuses on optimising your
website to rank better for local audiences. You need to optimize for your city name and optimize your
address details. In short: you need to optimize your website so people know where you are located and
are able to find you offline.

It’s important to remember that getting that number one spot on Google search doesn’t happen
overnight. Your SEO strategy needs to be a continuous process. Its important to develop your strategy as
technology develops and search engines adapt. For any advice or further tips to improve your website
SEO, contact Raw Web Development.