The importance of business cards and first impressions

Understand why business cards are still valuable in today’s digital age and how you can ensure your design stands out.

While it may seem as though the business world today is fully digital, from sending emails, signing contracts, attending meetings and even networking, there’s one thing that digital can’t replace anytime soon. The business card.

Your business card is a reminder of your business and your brand. It introduces you to possible clients, and is the first phase of brand awareness. Below are three key reasons why business cards are still important, as well as detailed insight into what makes a great business card

Why business cards are important:

1. Business cards are personal.

Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

2. Memorable first impressions.

Not only do they make a great first impression, but a unique business card design can also act as a great ice-breaker. A unique business card will actually fuel the conversation even further, and may even result in your new contact sharing your card amongst their network.

3. Never miss any opportunity to network.

You can encounter a potential lead or contact at any time — tradeshows, industry conferences, airport lounges — and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection.

A business card is tangible, its a brand element you leave behind with someone. The success of your business card depends on how much effort you put in its design and content.

When someone touches your business card, they immediately pick up clues about your corporate identity. Be deliberate about the information you include and keep clutter to a minimum. You don’t want the most important bits of information getting lost in a mess of words and numbers. You need your name and job title on the card, along with the name of your company. List your business phone number, work email, website, and possibly the location of your business.

But before you consider changing up your business card size, it may be best to stick to the standard business card dimensions of 2″ by 3,5″. Anything bigger and it’s likely your card won’t fit into wallets and business card holders.

A professional graphic designer is able to provide you with a design that sets you apart. This design needs to define your brand and successfully deliver your brand message. Here you can showcase your company logo design, and spice up your card with brand colours and fonts. Graphic designers know their craft and they can come up with something clever, informing, and professional.

Raw Web Development offers affordable business card designs for companies based in Cape Town and Johannesburg. If you’re looking to best represent your brand, contact Raw Web Development.