What is web design?

What is web design?
Find out everything you need to know about web design, and what to consider for your new website.

Everything about your website – including the content, the way it looks, and the way it works – is determined by the website design. Many believe that “design” simply refers to visual aspects of your website, but web design is so much more. Web designers need to consider abstract elements such as usability, layout, user habits, navigation logic and any other features that may simplify the use of the website. Successfully incorporating all these different elements allows users to find and understand information faster. Great web design, results in a better user experience and overall better chance of achieving your business objectives.

One of the key areas a web designer focuses on is the appearance, layout, and, in some cases, content of a website. When working on appearance, web designers need to consider the colors, font, and images used. Layout relates to how the information appears on the page. A good web design is not only easy to use, with visually appealing elements, but it also best represents that business brand and appeals to your target audience.

Many webpages are designed with a focus on simplicity – your website should limit unnecessary information and functionality that may confuse and distract users.  By removing potential areas of frustration for your user, you’re able to build trust and this is a critical consideration.

Here are five additional insights to keep in mind before finalizing your web design:

  1. Define your website purpose and the target audience
  2. Ensure your website is mobile friendly and responsive
  3. Create a timeline with realistic deadlines
  4. Be flexible – remember that designing a website involves regular updates
  5. Get creative

It’s important to remember that you cannot have a good website that will serve your target audience if you do not have a sound strategy before you start. You need to have a very clear understanding of what you want out of your website and how it is going to be presented to your target audience.

Along with a clear website strategy, the structure of your site needs to be planned and well thought out. This is where your users will navigate their way through your pages and find the content that is most relative to them. A messy structure will mean a poor user experience which will result in your potential clients not engaging with your company and finding another company to spend their money on.

Once a clear strategy and the structure has been defined for your new site, you can now effectively focus on your web design. The more planning and strategy has been done, the better your design will be.