How Colours Influence Your Customer

How Colours Influence Your Customer

When creating your brand, corporate identity or logo, one of the most important aspects to consider is colour. Colour plays such a vital role in the way people perceive your brand, that it very often can be the subconscious difference between someone buying your product or using your services, or going with a competitor.

Every colour elicits a different and unique emotional response in the viewer, so consider your goals and choose a colour that fits within your profile. You should also consider the medium on which the colour will be used and how that will translate to your customer.

It is also worth mentioning, the brighter shades tend to be more energetic, while darker shades feel more relaxing. The brighter shades of calls-to-action attract the eye, while the darker shades in backgrounds help create an immersive effect.

Here are a few examples of colour:

Red – Passionate, aggressive, important, exciting

Orange – Playful, energetic, cheap, neutral

Yellow – Happy, friendly, approachable

Green – Natural, stable, prosperous

Blue – Serene, trustworthy, inviting

Purple – Luxurious, mysterious, romantic

Pink – Feminine, young, innocent

Brown – Earthy, sturdy, rustic

Black – Powerful, sophisticated, edgy

White – Clean, virtuous, healthy, clinical

Grey – Neutral, formal, gloomy

Beige – Accentuates surrounding colours

Speak to us about how we can assist you with choosing the right colours that speak to your brand and core values.
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Article by Jason Rinquest