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Online Marketing

On Site SEO

We will go through your website and make sure that all pages, have the right keywords, image tags, headers, etc as well as correct any errors on the website so you aren’t penalised.

SEO Campaign

Our SEO Campaigns include the scheduling of content that would need to be created for your website, press releases and social media building links and an audience.

Social Media Marketing

Let us run your social media platforms, which would include graphic design for your platforms, scheduled posts, replying to your audience, and overall making sure your brand stays current.

AdWords Campaign

Whether your budget is small or large, we will make sure that your pay-per-click advertising, draws the right audience, ensuring you don’t waste time or money.

WHAT’S INCLUDED IN OUR CAMPAIGNS

Report

You will receive a report which includes analysis of online marketing campaign performance, goal tracking and the next month’s online marketing plan of action.

Market Research

We take the time to learn about your business, website, and competitors in order to provide clear plan of action moving forward for your online marketing.

Google Analytics Account

We set up and install Google Analytics on all our websites that we maintain. This give you the ability to monitor your websites performance.

Speed Optimised

Having a powerful website with all the bells and whistles is half the battle won. If your website runs slow, users will leave. We optimize your site to perform at its best.

Imagery

Included in our online marketing campaigns are graphic designs or stock images for posts, blogs, advertising or profiles

Search engine Submission

We submit your websites url to all the major search engines, such as, Google, Bing and Yahoo.

Importance of Online Marketing

Online Marketing is the technical term to describe the tactics used to ensure your company’s website appears in search engine results pages. Did you search online to find this page?

Research suggests that 61% of internet users in South Africa go online to search for information about products or services before buying. Very few of them go beyond the first page of results and that is why search engine marketing is vital to your business. You want to be on that first page, you want to be visible online – and not only for your brand name, but for all related words that consumers may use to find your product or service too!

Online Marketing comprises of three main practices:

  • Search Engine Optimisation – SEO
  • Pay Per Click Advertising – PPC
  • Social Media Marketing

Each tactic has its own pros and cons and Raw will work with you to develop a search engine marketing strategy for the best possible results suited to business objectives and budget.

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